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Objectives of the project:
· Attract investment funds to open a yoga studio;
· Justification of the cost-effectiveness of opening a yoga studio;
· Development of a phased plan for the establishment and development of the yoga studio.
Project description:
· Location – St. Petersburg, the sleeping area;
· Proximity to the subway station;
· Proximity to transport interchanges;
· Desirable first floor;
· Mode 7-day working week with 9.00 to 22.00;
· Total area – 250 sq. m, including 2 rooms and a massage room.;
· Maximum capacity of hall for group classes – 25 people.
The average cost of services:
· The cost of a single visit – 450 rub .;
· The cost of subscription to 8 lessons – 2800 rubles .;
· Cost of individual lessons – *** rub .;
· The average cost of massage – 2000 rubles.
Financial indicators of the project:
· The amount of the initial investment – *** ths. Rub.
· Net income (NCF) – 72.5 million rubles..
· Net present value (NPV) – *** mln. Rub.
· Profitability index PI> 1,
· Simple payback (PB) – 3 years,
· Discounted payback (DPB) – *** years
Content:
LIST OF TABLES AND FIGURES. 4
PROJECT SUMMARY. 7
1. OPISANIK project. eleven
1.1. The concept of yoga studios. eleven
1.2. Features yoga studio. 12
1.3. The range of services Yoga studio. 13
1.4. Description of yoga styles. 14
2. MARKET ANALYSIS. 15
2.1. Description of the market of sports and health uslug15
2.2. Basic services market trends yoga studios. 17
2.3. Analysis of the demand for yoga services in St. Petersburg. 18
2.4. Yoga offers analysis services in St. Petersburg. 19
2.5. Price analysis yoga studios Petersburg. 25
2.6. Segments yoga studios of St. Petersburg. 28
2.7. Analysis consumers yoga studios. 29
3. MARKETING. 34
3.1. Price policy. 34
3.2. Advertising and promotion. 39
4. The organizational plan. 41
4.1. Personnel policy. 41
4.2. Premises and equipment. 43
4.3. The scope of uslug45
5. FINANCIAL PLAN. 48
5.1. Plan income. 48
5.2. spending plan. 52
5.3. Profit yoga studio. 54
5.4. The taxation system. 55
6. ANALYSIS OF THE EFFECTIVENESS OF THE PROJECT. 56
6.1. Net income (NCF) 56
6.2. Net present value (NPV) 57
6.3. yield Index (PI) 57
6.4. payback period (PB) 57
Appendix 1. List of yoga studios Petersburg areas. 59
Appendix 2. The number of yoga studios, where every style of yoga practiced by 61
Appendix 3. Revenues Monthly yoga studio. 78
Appendix 4. Revenues yoga studio over the years. 79
Appendix 5. Dynamics of expenditures yoga studio for months. 80
Appendix 6. Dynamics of expenditures yoga studio over the years. 81
Appendix 7. Dynamics of profit. 82
Appendix 8. Dynamics of net income. 83
Appendix 9. Net present value. 84
Appendix 9. Profitability index of 85
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